Design your brand’s unique ideology that becomes its voice,
thereby formulating a solid content strategy plan that builds better experience of your brand
among your target audiences.
Every brand has a distinct feel. A content marketing firm decides the framework on how to model the brand’s unique character in an engaging manner through the dissemination of reliable information through diverse channels. However, in this era, with the information overload, dispel the notion that content strategy is just about the blocks of text. In fact, it is the amalgamation of ideas, language, and data that together aim to create the brand perception and stimulate the audience to make purchase the decision.
An integral part of any marketing plan, content strategy in simple terms is the creation, development, and maintenance of content in various formats like text, images, audio, and video. Litmus as one of the content marketing agencies in India devises and implements the content strategy plan of its clients that help them to get more traffic from trustworthy sources and in a way generate more leads and revenue.
Our content ninjas are equipped with the skills to construct cohesive brand conversation across different mediums, be it a blog post, social media campaign, podcast, newsletter, white papers, SlideShare, video or any other channel. As a content marketing agency, besides generating your content, we let it flow evenly through the channels that your audience use largely. Even, if you already have a content strategy in place, revisit it once more, it might need an innovation as per the marketing scenario.
Undoubtedly, content is the future. Coca-Cola, for example, spends more money on content creation than it does on television advertising.
On average, long-form blog posts generate nine times more leads than short-form posts.
Almost two-thirds of marketers – 60% – produce at least one new content asset every single day.